In 2023, I had the opportunity to intern at Sarco Corps in San Juan, Puerto Rico, where I worked on the marketing team for quick-service restaurants (QSR), Church’s, and Baskin-Robbins.
Church’s Chicken 2024 Olympic cycle marketing campaign
In this project, I helped my supervisor execute a promotional campaign that increased engagement among local customers in Puerto Rico with Church's Chicken during the 2024 Olympics.
I presented the pitch “Pequeño pero poderoso con Church’s Chicken,” which translates to “ Tiny but Mighty with Church’s Chicken. This campaign was all about Puerto Rican patriotism and that, even though we are a small island in the Caribbean, we are loud and known. During that time, we would have an Olympics special and kids’ meals with information about famous Puerto Rican Olympians.
Objectives
Be recognized as the main sponsor in the QSR bracket of sponsorships for COPUR
Maximize commitment and support for the athletes
Communicate to Puerto Rico the events of the 2024 Paris Olympics
Concept
Our island may be small in size but we have grown to be a global phenomenon. From the voices of Rita Morento to the uban music of Bad Bunny, our songs are heard through every street. Our country has reaxh the moon wiuth Joseph M Acaba and we have made history with Monica Puig and Jasmine Camachyo-Quinn winning gold medals for Puerto Rico.
At Church’s Chicken, we are proud to be a part of this small island and support our athletes.
In-store advertisement
During the Olympic cycle, the “Combo Poderoso” (Powerful Combo) will be offered at brick-and-mortar stores on the island.
A meal combo where you feel powerful in every bite